Why Richard Branson is going to space on July 11

Richard Branson, the British billionaire and entrepreneur, announced late Thursday that he would attempt to go to space on July 11, just nine days before the world's richest man, Jeff Bezos, will make his own spaceflight. But even as he effectively cut ahead of Bezos, Branson dismissed the notion of it being a "race" and went so far as to invite his fellow billionaire to come watch.

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